Herringbone & Sui was born in India but is a global citizen. With fabrics coming in from Europe and taking inspiration from across the world, H&S wanted to capture the cultural, creative and artistic energies of a city that has always been a top destination. Beautiful scenery, open-minded people, great nightlife and the perfect mix of old school and modern- Amsterdam. The city fit in perfectly with Herringbone &Sui’s philosophy for the new collection hence the SS16 campaign was shot in Amsterdam.